M.S. in Digital and Social Media Communication

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TELL THE GREATEST STORY EVER TOLD...ONLINE.

Learn to create content, develop digital strategies, design social media campaigns, and tell meaningful stories that get attention. In UWG’s M.S. in Digital and Social Media Communication program, you’ll build modern skills that will ensure your success in a constantly-evolving media marketplace.

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At-a-Glance

  • Fully Online
  • Focuses include digital strategy, social media, analytics
  • 30 Credit Hours
  • Capstone project customizable to your current job

18 Months - 10 Courses

Courses are taught by experienced practitioners and educators who give you the tools you need to advance your career, whether you’re an aspiring creator or a currently working professional.

  • Digital Storytelling
  • Seminars in Digital and Social Media
  • Social Media Analytics and Evaluation
  • Strategic Communication
  • Capstone

INNOVATIVE INSTRUCTION WITH PRACTICAL APPLICATION

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INNOVATIVE INSTRUCTION WITH PRACTICAL APPLICATION

Explore contemporary digital and social media communication issues and challenges throughout the program, and learn practical applications of theories and concepts that get you ready for enhanced responsibilities or new positions in various digital media industries.

Advance Your Media Career

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Advance Your Media Career

Earning the M.S. in Digital and Social Media Communication equips you with specialized knowledge and in-demand skills that will create opportunities for advancement in exciting new careers, such as:

  • Audio/Video Editing, Podcast and YouTube Creator
  • Digital Asset Coordinator/Manager
  • Digital Content Manager
  • Digital Media Specialist
  • Director, Digital Strategy
  • Senior Manager, Podcast Growth Development
  • Social Media Analyst
  • TikTok Content Creator

West Success

Ashley Bush sharing her experience at UWG

“A master’s program in Digital and Social Media Communication will allow candidates the opportunity to better understand the theory, strategy and laws around these activities. It will also provide an avenue for these individuals to strengthen their storytelling skills, better connect with their audiences and, overall, become more effective messengers. It is my hope that some of these master’s degree candidates are, or will one day be, members of the Southwire team. With this degree, these individuals could utilize the knowledge and skills they gain through their education at the University of West Georgia to help Southwire meet our bold strategic goals and ambition to be generationally-sustainable for the next 100 years and beyond."

- Ashley Bush '11, Director, Communications and Giving Back, Southwire Company, LLC

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Learn more about the M.S. in Digital and Social Media Communication

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