This course will provide students with a methodology to measure and track marketing performance. The course has three primary objectives: Learn and understand key marketing metrics; Employ statistical software to analyze a firm's marketing performance through marketing metrics; Use the resulting analysis to make optimal marketing decisions.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00


Fall 2024 Semester
Course Title Instructor Campus Section Syllabus
Marketing Models Beheruz N. Sethna, Ph.D. Carrollton 01 external Syllabus via Concourse External Resource