MKTG-4864 Consumer Behavior

Department of Marketing Richards College of Business

Description

A comprehensive analysis of the factors in human behavior which influence the choice and the use of products and service.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Spring 2024 Semester
Course Title Instructor Campus Section Syllabus
Consumer Behavior Agnieszka Chwialkowska, Ph.D. Distance E02 external Syllabus via Concourse External Resource
Consumer Behavior Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource
Fall 2023 Semester
Course Title Instructor Campus Section Syllabus
Consumer Behavior Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource
Summer 2023 Semester
Course Title Instructor Campus Section Syllabus
Consumer Behavior Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource