This course will involve a comprehensive study of the fashion industry along with essential marketing and economic principles that impact all businesses. Students will examine the use of technology throughout the industry, especially analytics, marketing technologies, online marketing strategies, social media platforms, and retail merchandising that are critical to fashion industry success.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00


Summer 2024 Semester
Course Title Instructor Campus Section Syllabus
Fashion Marketing & Merchandis Cheryl O'Meara Brown, MBA Distance E01 external Syllabus via Concourse External Resource