Description

This course discusses how retailers and manufacturers use customer data and modern analytic tools to make pricing, promotion, marketing, and managerial decisions. The course is very hands-on and all of the data we work with is from real industry cases.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Spring 2024 Semester
Course Title Instructor Campus Section Syllabus
Retail Analytics Anubhavi Gupta Distance E01 external Syllabus via Concourse External Resource
Retail Analytics Laureano Paredes Distance E01 external Syllabus via Concourse External Resource