In this course, students will examine digital and social media analytics strategies, identify key metrics used for measuring communication performance, compare and implement native and third-party analytics tools, and practice evaluating and reporting analytics results.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00


Fall 2024 Semester
Course Title Instructor Campus Section Syllabus
DSMC Analytics & Evaluation Kyle Lorenzano Distance E01 external Syllabus via Concourse External Resource