Welcome!

Marketing is an essential business activity that involves understanding markets, targeting attractive segments, and delivering superior products and services that create value for consumers, partners, and society at large. Our Marketing degree offers students cutting-edge training in the art and science of Marketing and prepares them for future-oriented careers in this rapidly growing field.

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You are your brand

The world of Marketing goes beyond social media and trends. Our Marketing Program will help you learn how to captivate an audience by highlighting brands and products through research, culture, and data analytics.

  • See Marketing Internationally through Study Abroad
  • Join the Marketing Club to build your Expertise
  • Seek Leadership Opportunities
  • Career Connections @ Richards College

Welcome to the Department of Marketing

 

Vo Tuyen Le is a Management Information Systems Major with a Minor in Marketing. Vo is a talented content creator who recently helped the Richards College of Business document the Marketing London Study Abroad trip summer of 2022! Vo talks about her experience at UWG and says she's happy she took a chance to come to college. With mentors and Professors, such as Dr. Pridmore, she has gained a wealth of knowledge and friends here!

marketing is universal.

A Marketing degree prepares students for a wide range of careers in Marketing, including Brand/Product Management, Digital and Social Media Marketing, Advertising, Sales Management, Personal Selling, Public Relations, Retailing, International Marketing, and Marketing Research. We also offer internships, study abroad programs, and several embedded certificates that allow students to focus their studies on various areas within Marketing.

 

Student Success

Bjorn Farrugia

Student Success

"I owe a great deal of my success to UWG and the people I found there. Every university has a curriculum and a list of ideas and concepts they’ll teach you, but UWG helped me find my focus for what I want to do after college."

- Bjorn Farrugia

Opportunities

plane in flight

Go West! Go International!

Enroll in our study abroad programs and to join the local student chapter of the American Marketing Association (The Marketing Club) at UWG.

Contact Info

Contact Us

Departmental Assistant: Hannah Slattery

Faculty & Staff Directory

Location: Richards College of Business